My Brand-Building is All Over the Place

And guess what? That’s okay.

Photo by Deva Darshan on Unsplash

Dear Old Friends & New Friends,

Are you weary of all the advice you receive on how to “build your brand,” especially as an author, entrepreneur, or other creative artist?

I sure am. Far too much of that advice is about living a discouragingly transactional life — where almost every act is planned…